Betway Launches Mud-Themed Brand Experience with BEcauseBetway, the leading online casino and betting website, is working with brand experience agency BEcause to activate its sponsorship of a number of high profile mud-runner events this summer to help drive brand awareness and traffic to the sports-betting website.
Australian Power & Gas Launches “Hall of Fame” Competition for Sporting KidsEnergy retailer Australian Power & Gas, sponsor of top football teams the Richmond Tigers (AFL) and the Wests Tigers (NRL), has launched a “Hall of Fame” campaign designed to give some of Australia’s sportiest kids the chance to pursue their sporting dreams. Brand experience agency BEcause is managing all Facebook and experiential marketing elements of the new campaign.
BEcause Launches Experiential Sampling Campaign for DanoneBrand experience agency BEcause has launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio, a new range of super thick and super tasty strained yogurts. The campaign will run until August and will visit Tesco, Asda, Morrison’s and Sainsbury’s stores nationwide with the aim to deliver over 300,000 samples and inspire thousands of brand conversations.
Bath PR agency to promote Babar's 80th AnniversaryBath-based Highlight PR has won a brief to handle consumer PR campaign for the 80th anniversary of Babar the Elephant in the UK during 2013. The agency was appointed by the consumer products division of ITV Studios Global Entertainment and Nelvana Enterprises.
LEGO® hires BEcause for Experiential “Chima” RoadshowLEGO®, the global toy brand, has appointed brand experience agency BEcause to mastermind a 9 month experiential roadshow centred around its new Legends of Chima range. The Chima Challenge Roadshow forms part of the largest marketing campaign ever created for a LEGO brand aimed predominantly at boys.
ABOUT HIGHLIGHT PR
Highlight PR is a results-focused PR and content marketing agency, based in Bath. The agency specialises in consumer PR for baby, kids and family brands and licensed characters and B2B PR for architects, designers, events, leisure and creative companies.