The Macallan to host immersive brand experience event with BEcauseMalt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event this June. Experiential marketing agency BEcause has been tasked with creating a memorable and magical brand event which will be hosted at the illustrious Two Temple Place, London.
Miffy helps premature babiesThis year’s World Prematurity Day (17 November 2014) saw national charity, Bliss, partner with the classic character, Miffy, to fundraise for the one in nine babies and their families who need Bliss’ help and support. This partnership with Bliss marks the start of Miffy’s anniversary celebrations in the UK.
Miffy comfort blanket raises funds for premature babiesWith survival ratios of UK-born premature babies having tripled in the last 20 years, this year’s World Prematurity Day (17 November 2014) saw the launch of a Comfort Blanket featuring the classic character Miffy to raise funds for Bliss – the special care baby charity which supports the one in nine babies and their families who need its help.
Sylvanian Families make a splash with seaside productsBeloved ‘80s children’s toy Sylvanian Families is making a splash with the launch of a new seaside themed range. Adventurous Sylvanians have discovered ‘Seaside Cape’ and ‘Adventure Island’ – the perfect places for them to enjoy their summer holidays.
ABOUT HIGHLIGHT PR
Highlight PR is a results-focused PR and content marketing agency, based in Bath. The agency specialises in consumer PR for baby, kids and family brands and licensed characters and B2B PR for architects, designers, events, leisure and creative companies.