Miffy helps premature babiesThis year’s World Prematurity Day (17 November 2014) saw national charity, Bliss, partner with the classic character, Miffy, to fundraise for the one in nine babies and their families who need Bliss’ help and support. This partnership with Bliss marks the start of Miffy’s anniversary celebrations in the UK.
Miffy comfort blanket raises funds for premature babiesWith survival ratios of UK-born premature babies having tripled in the last 20 years, this year’s World Prematurity Day (17 November 2014) saw the launch of a Comfort Blanket featuring the classic character Miffy to raise funds for Bliss – the special care baby charity which supports the one in nine babies and their families who need its help.
Sylvanian Families make a splash with seaside productsBeloved ‘80s children’s toy Sylvanian Families is making a splash with the launch of a new seaside themed range. Adventurous Sylvanians have discovered ‘Seaside Cape’ and ‘Adventure Island’ – the perfect places for them to enjoy their summer holidays.
Sylvanian Families potted historyEverybody knows that Sylvanian Families launched in Japan on 20th March 1985. But did you know that all of the furniture was green, and the bath tub and tea sets were made from real china? Or that Sylvanian Families is the only brand to have won ‘Toy of the Year’ over three consecutive years (1987, 88 & 89)?
BEcause doubles the fun at The Color Run LondonLondon’s Queen Elizabeth Olympic Park is to host the final UK leg of The Color Run series on 28th September, with brand experience agency BEcause managing two experiential campaigns for headline sponsor Dulux and charity event partner, Save The Children.
BEcause creates giant artwork for Save The Children activation at Color Run EventsSave The Children has recruited brand experience agency BEcause to highlight its involvement with six Color Run events throughout the summer. The centrepiece of the activation is a giant paint-by-numbers concept, encouraging runners at the event to ‘make their mark' and show their support for the charity.
BEcause designs green themed set for British Gas Generation Green eventBritish Gas has staged a four-day dance-themed event in east London as a part of its Generation Green initiative. The Energy Performance activation allowed visitors to generate their own energy using a state of the art, energy-generating dance floor.
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Highlight PR is a results-focused PR and content marketing agency, based in Bath. The agency specialises in consumer PR for baby, kids and family brands and licensed characters and B2B PR for architects, designers, events, leisure and creative companies.