P&G creates VR experience for latest Gillette ProShield razor launchProcter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. The Gillette ProShield VR Experience has been designed by brand experience agency BEcause.
Synth star of Heaven 17 to transform Bath’s historic abbey into 21st century art with ‘sonic mural’Martyn Ware, a founding member of 1980s bands The Human League and Heaven 17, is to create an immersive ‘soundscape’ in Bath this summer, as part of a free 4-day participatory arts event called ‘Forest of Imagination’.
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