Sylvanian Families unveils world's smallest fashion showEPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled at Hamleys Regent Street. A UK-wide experiential roadshow tour with intu shopping centres will follow in April.
Friends and family more influential than influencers, finds researchFriends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency Because. - 91% of surveyed UK consumers want to experience a new product or service before buying - 84% agree that their purchasing decisions are influenced by someone else - Only 10% claim to be influenced by celebrities and famous people when purchasing
Wicked corners the ‘bubble football’ marketInnovative toy manufacturer Wicked's exciting new toy - winner of the 'Best New Outdoor Toy' award at London Toy Fair - is affordable, easy to use and packs hours of endless fun – either in the park amongst groups of friends, or bubble-battling in the back garden.
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Highlight PR is a results-focused PR and content marketing agency, based in Bath. The agency specialises in consumer PR for baby, kids and family brands and licensed characters and B2B PR for architects, designers, events, leisure and creative companies.