Friends and family more influential than influencers, finds researchFriends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency Because. - 91% of surveyed UK consumers want to experience a new product or service before buying - 84% agree that their purchasing decisions are influenced by someone else - Only 10% claim to be influenced by celebrities and famous people when purchasing
Wicked corners the ‘bubble football’ marketInnovative toy manufacturer Wicked's exciting new toy - winner of the 'Best New Outdoor Toy' award at London Toy Fair - is affordable, easy to use and packs hours of endless fun – either in the park amongst groups of friends, or bubble-battling in the back garden.
Meadows of Bath’s Skyline to host Forest of Imagination 2017Bath-based contemporary arts event Forest of Imagination is to sprout up again on Friday 30th June – Sunday 2nd July 2017 – connecting people to nature in all kinds of imaginative ways. This year’s event is being held at Bushey Norwood, the National Trust-owned ancient meadows behind the University of Bath that make up part of Bath’s hugely popular Skyline Walk.
P&G creates VR experience for latest Gillette ProShield razor launchProcter & Gamble has launched its latest Gillette razor with an in-store virtual reality (VR) experience at supermarkets and pharmacies across Australia. The Gillette ProShield VR Experience has been designed by brand experience agency BEcause.
ABOUT HIGHLIGHT PR
Highlight PR is a results-focused PR and content marketing agency, based in Bath. The agency specialises in consumer PR for baby, kids and family brands and licensed characters and B2B PR for architects, designers, events, leisure and creative companies.