BEcause ‘Make History’ for Jim Beam in UK bar tour

Jim Beam hires BEcause for ‘Make History’ bar events

Jim Beam has hired brand experience agency BEcause to promote its bourbon in a two month series of in-bar sampling events across the UK.

The Jim Beam ‘Make History’ roadshow will visit 50 hand-picked bars across England and Scotland. At each venue, trained Brand Ambassadors will host tasting sessions featuring Jim Beam White label and Red Stag by Jim Beam. All participants will be offered framed ‘Make History’ souvenir photos as a memento of their evening, and encouraged to share images of the experience via social media.

The move comes as part of the whiskey giant’s first global marketing campaign, ‘Make History’ which features actress Mila Kunis. In the TV ads, which premiered in the UK in March, the Hollywood star recreates dramatic moments in the brand’s 219 year history. The campaign, which reinforces Jim Beam’s heritage, also uses the new positioning statement to invite viewers to ‘Make History’ for themselves.

Gary Whelan, Senior Account Manager at BEcause comments:

“Jim Beam is an iconic brand with seven generations of extraordinary heritage behind it. BEcause is proud to be part of this new chapter for the company and we’re looking forward to helping discerning whiskey drinkers discover the great taste and story behind the brand.”