Ginger Grouse Edinburgh Bar Takeover with BEcause
During the world-famous Edinburgh Festival throughout August, Arthurs Bar has been transformed into a walk-in on-trade experience for Ginger Grouse. “The Roost” is an extension of the summer roadshow sampling “Adventure Bar” campaign that toured foodie festivals and events across the UK. A tented outside area has been decked out with beanbag seating, leather sofas and old well-traveled suitcases. During the takeover patrons have been encouraged to get involved by posing with props for photos while enjoying a glass of Ginger Grouse.
BEcause Account Manager Gary Whelan comments:
“Ginger Grouse has turned heads this summer with the touring sampling campaign, targeting a young, adventure-seeking audience with discerning taste buds and a thirst for contemporary culture. We hope this bold and fun appearance at the ever-popular ArthursBar during the Edinburgh festival will help connect the brand with its Scottish heritage and bring it alive for culture-enthused festival goers.”
“The Roost” will remain at Arthur’s Bar until the 26th of August.