Dublin experiential agency Imagine joins global group
Imagine announces evolution of offering, today becoming part of the global BEcause Experiential Marketing network
Experiential marketing agency Imagine has today (17 October 2016) become part of the global experiential marketing network BEcause.
The new partnership will see Imagine rebranded as BEcause Ireland from today.
Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with a wide range of technology, automotive and FMCG clients on a mix of experiential, corporate event and shopper marketing campaigns. Their experience includes the likes of Renault, Dropbox, Deliveroo, Glanbia and NIVEA.
With a track record spanning 20 years, BEcause has worked with 15 of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. The two agencies will combine their strengths, bringing together Imagine’s experienced local team and skillset in Ireland with BEcause’s established practices and global network.
The move into Ireland strengthens BEcause’s position as a global brand experience agency. It also marks an evolution for the team in Dublin, which plans to double its headcount and achieve an annual turnover of €5m by 2019.
The new partnership will allow the agency to bring a range of new product offerings to the Irish market including the new Virtual Reality (VR) technology, capitialising on BEcause’s success using VR to deliver high-profile campaigns for brands including Continental Tyres and WWF-UK.
“This is an evolution for us as an agency; we have big ambitions, and this is the move we need to make to grow our client offering even further,” commented Jonny Davis, managing director at Imagine.
“A partnership with BEcause is a perfect fit for us; we are culturally compatible, with shared passions and the same belief systems and values. We’re already working closely with the UK team on several live pitch opportunities, and we’re proud to be joining this growing global experiential network. We believe this move will allow us to deliver even bigger and better brand experiences for our clients.”
The announcement follows on from a call for like-minded partners to join the group, issued by BEcause’s founder and CEO Sharon Richey earlier this year.
“We’ve been looking for like-minded partners to join the BEcause group since the start of 2016, and Imagine is everything we set out to find,” comments Sharon Richey, CEO at BEcause. “There is a hugely tangible value exchange to be found in global independent agencies working together, making the most of each other’s strengths and different attributes. Working with like-minded founders is inspiring, and this partnership will be hugely beneficial to both parties and, most importantly, to our respective clients.”
BEcause’s client list includes the likes of Heineken, General Mills, British Gas and the UK Government. As part of the new partnership, Sharon Richey will join the Board of BEcause Ireland, while Jonny Davis will become part of BEcause’s Board in the UK.
To mark the new partnership, BEcause Ireland will be hosting its first experiential marketing masterclass for Irish-based brand marketers at The Marker Hotel in Dublin next month. More information and registration details can be found at www.becausexm.com/ire-masterclass-nov-2016