Experiential partnership service aims to fast track small agency growth

Experiential marketing agency BEcause has launched a global partnership service to help ambitious owners of independent marketing agencies around the world to boost their profits and fast track business growth.

The pioneering offering, from one of the UK’s top agencies, is open to selected small and medium-sized agencies based outside the UK on an exclusive market basis. Chosen partners pay an initial joining fee, plus an annual license fee for a three year partnership. In return, they receive a host of invaluable experiential tools, templates and assets, as well as marketing support and leadership mentoring from BEcause CEO Sharon Richey.

“Growing an agency is often a slow process, and far from easy. It’s only possible to go so far on your own,” says Sharon Richey, founder and CEO. “This partnership opportunity offers the right agencies the chance to tap into the experience, systems and networks of a global specialist agency to fast track their growth.”

The launch of the new partnership service comes after a successful pilot with an Australian start up, which has seen BEcause Australia double sales year on year to AUS$4m in just four years. Now BEcause is looking to offer the same partnership opportunity to agencies in a range of key markets, starting with France, the Netherlands, Sweden, Germany, the USA, Canada and UAE.

“It’s great fun working with like-minded entrepreneurs, and a network of agencies around the world importantly also allows for invaluable knowledge sharing and added value to international clients,” explains Richey.

“Potential partners are likely to be either specialist experiential agencies looking to grow faster, or other types of marketing agencies interested in adding experiential to their service mix. The key for us is finding entrepreneurs who share our culture, style and ambition. This isn’t a franchise, and although this was right for our Australian partners, selected partners don’t have to rebrand as BEcause if they don’t want to. After three years, partners are also free to fly solo or extend the partnership to continue their growth.”

With a proven track record spanning 20 years, BEcause is a well-known name in the UK, working with 15 of the world’s top 100 global brands, delivering award-winning work spanning all areas of brand experience and experiential marketing. Major clients include the likes of Heineken, General Mills, Procter & Gamble, British Gas and the UK Government.

Richey believes this long-standing heritage and success means that the group is perfectly placed to offer valuable experiential support on a global scale:

“The UK is the most competitive experiential market in the world, and we have stayed ahead of the curve in this marketplace for over two decades. We’ve invested heavily in the talent and tools needed to achieve this, and continue to do so. We’re very proud of the established relationships we have with global brands. This is a fantastic chance for like-minded agencies to be part of our extended team, win bigger clients and grow far faster than they might on their own.”

Interested agencies can find out more about the offering at www.becausexm.com/partnerships.