New hires at BEcause focused on agency growth

Jon Spary joins as Head of New Business as brand experience agency gears up for increase in digital offering

Brand experience agency BEcause has appointed Jon Spary as its Head of New Business. The new hire comes in the wake of the agency recently unveiling a refreshed brand identity and website, and is a pivotal step in BEcause realising its ambitious growth plans and increasing its digital services.

Jon Spary brings more than a decade of new business expertise to BEcause, following tenures at creative agency Space, out-of-home specialist Curb and experiential marketing agency Sense. Jon also spent four years as Business Development Manager at Billington Cartmell, playing a key role in the agency’s growth and working with a range of leading FMCG brands.

“I’ve had the opportunity to be heavily immersed in the experiential marketing industry during my career to date, and I’m thrilled to be able to bring my passion for brand experience into this crucial new role at BEcause,” comments Jon Spary, Head of New Business at BEcause.

“When it comes to brand engagement and sales, there are three marketing disciplines that are only going to grow in importance: content, social media and experiential. BEcause is perfectly placed to deliver on all of these areas, with integrated campaigns that generate action from audiences as well as tangible, measurable results.”

Jon Spary continues, “BEcause’s clear focus on innovation, in particular harnessing new and emerging live creative technologies to deliver memorable brand experiences, greatly appeals to me. The agency is committed to always looking for varied ways to engage with consumers and cut through the noise, and I’m looking forward to being involved in BEcause’s future success.”

Jon Spary will work closely alongside BEcause’s recently appointed Head of Digital Content, former journalist Vanessa Green, in the delivery of strategic digital communication to bolster the agency’s new business pipeline and identify relevant opportunities.

Seasoned finance professional Lyn Warner has also joined BEcause as the agency’s new Finance Director. With over 15 years’ experience in the industry, Lyn brings considerable expertise to the agency. Lyn will be overseeing the agency’s finances, driving commercial thinking, and coaching and developing BEcause’s management team, and will also work closely with BEcause’s CEO on plans for the agency’s global strategy.

Sharon Richey, CEO and Founder of BEcause, comments, “The appointment of both a new Head of New Business and Finance Director here at BEcause is further proof of our continuing success as an agency. We have invested heavily in our fresh, distinctive new positioning that puts ‘Brand Love’ at its core, and both Jon and Lyn will be instrumental in our future success as we continue to deliver successful campaigns for a wide range of household names.”

BEcause works with a range of FMCG and Government clients including Heineken, British Gas, Public Health England, Bel UK and General Mills.