Miffy gets make-over at 60

Celebrations at London film premiere

Dick Bruna’s classic storybook character, Miffy, turned 60 today with a birthday party and UK film premiere of miffy the movie, held in London’s Leicester Square. The film will be released on UK iTunes on 23 June.

It was also announced that Miffy will star in a new CGI TV show miffy’s adventures big and small which launches on Tiny Pop on 2 October.

Over 300 guests of all ages enjoyed a special birthday party before the screening, with craft activities, face-painting and the chance to pose with the birthday girl, Miffy.

Dutch artist Dick Bruna first created Miffy in 1955 whilst on a rainy seaside holiday in North Holland - he entertained his young son by drawing a rabbit in the garden of his holiday house and making up bedtime stories about it.

Loved by millions worldwide, the Miffy books are now are published in more than 50 languages and have sold over 85 million copies.

Within the UK, the Miffy books have been updated for a modern British audience, with revised texts by award-winning poet Tony Mitton. 

The combination of the new film, new TV show and updated books ensures that Miffy is all set to attract a new generation of fans over the next 60 years!